[Project] Tasked with transforming the digital lookbooks for four seasons, our main objective was to elevate them from interactive PDFs to fully functional websites.
The digital lookbook became a fundamental tool for delivering rich content to PR agencies prompting requests to create a centralised hub. This online resource allowed PR agencies to download new content without waiting for a USB stick or navigating a complicated online portal.
The resulting websites were clean, simple, and responsive, enabling a PR manager to seamlessly transition from viewing content on their phone to accessing it on their desktop at the office.