[Mission]

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Greenwich Peninsula

[Project]        
Tasked with crafting a website experience that reflects and enhances the brand identity of Greenwich Peninsula, our main objective was to increase awareness and engagement with the location.

We held two workshops to better understand the client and target audience. From the initial discovery phase, I then went on to produce wireframes and high-fidelity designs with an accompanying design system.

Using competitor analysis and personas, we successfully redesigned the website to give it a sense of being always on, ensuring visitors are consistently engaged and informed.